Known: A Handbook for Building and Unleashing Your Personal Brand in the Digital Age Email Marketing List By Mark Schaefer Amazon Rating: . stars Known lays out an actionable four-step process for creating a recognizable personal brand. In it, Mark Schaefer offers valuable wisdom as he analyzes real-life success stories, from teachers who gained global influence as bloggers to business consultants who landed major contracts through their YouTube channels. Rather than offering abstract theory, this book provides a clear roadmap through practical exercises. One exercise involves identifying your “sustainable interests”—areas in which you have passion and expertise that enable you to sustain a long-term commitment.
The book also describes how to overcome “content shock” (oversaturation) through personal branding. . Epic Content Marketing: How to Tell Different Stories, Cut Through the Clutter, and Win More Customers with Less Marketing By Joe Pulizzi Amazon Rating: . Stars Joe Pulizzi’s Epic Content Marketing highlights the importance of winning in today’s cluttered digital marketplace The importance of storytelling for personal brand differentiation. He explains with to capture the attention of your audience across all channels. As an example, he cited the LEGO Group's strategy of developing compelling stories around its product lines that drive consumer engagement and loyalty.