The 5 Cornerstone Values that Build an Authoritative Online Presence

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Jannat12
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The 5 Cornerstone Values that Build an Authoritative Online Presence

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The 5 Cornerstone Values that Build an Authoritative Online Presence You’ve seen us talking a lot about authority — authority with your audience, with search engines, with colleagues, with other web publishers. Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business. It’s the site that delivers credible, effective solutions to customer problems. It’s the site that attracts links from other authoritative publishers. It’s the site that earns plenty of social sharing from an audience that wants to share high-quality, user-friendly content. And it’s the site with a confident, ethical sales process that converts attention into business. There are a lot of components to authority — site design, intelligent SEO, strategic content promotion.

But behind all Phone Number List of these is a single, non-negotiable element that every authoritative site needs. You’ll find a clue in the graphic that accompanies this post. The “secret sauce” — the magic ingredient that makes the others work — is the intelligence and skill set of a talented, well-trained author. In other words, the secret sauce is you. Why the author is at the heart of authority The web, for all of the automated stock trading and spambots, is made of people. It’s made of readers and writers, connectors and curators, mavens and clowns, teachers and trolls. Creating a site that people trust and turn to can only happen when smart, informed authors make a concerted effort to create something worth reading. That’s why “spun” content and anonymous content farms were never going to amount to anything. They might have managed to fool search engines for a short while, but they never fooled readers into thinking that their content was useful or interesting — and they never will.

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After observing hundreds of authors with hundreds of different business and audience types, here are my thoughts on what makes the difference between a run-of-the-mill web publisher and a true authority. Remember, like all business values, these are important because of how they affect your audience and your customers. They come first, you come second. #1: Authorities serve their audiences Your worth as an authority, in my excruciatingly humble opinion, comes from the number of people you help and how profoundly you help them. A “guru” whose advice doesn’t solve real problems in the real world isn’t an authority — she’s a con artist. Any train wreck who gets a million site hits a month for being an idiot isn’t an authority — he’s just an attention-craving jackass. Authorities help others. They serve their audience first. That doesn’t mean you don’t get to put your own needs into the equation.
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